Digital Reboot is a first-of-its-kind immersive three-day workshop to help marketers and advertising pros reorient their thinking to the digital age. The course is geared to advertising agency staff and client-side marketing staff with 8 years or more experience in traditional marketing and advertising.

WHAT WILL I LEARN?

Reboot is an immersive exploration into the entire digital ecosystem – from the Web to search to e-commerce to social networks to mobile to emerging platforms. Reboot will train marketers to “think different” about media, communications and engagement in a technologically-driven era where the lives of consumers have been fully transformed.

By the end of the course, you will be prepared to return to your agency or marketing department with knowledge of new ways to advance marketing goals and meet objectives in entirely new and innovative ways – while also possessing a fundamental understanding of the basic block-and-tackle of the digital age, like Search Marketing.

WHO SHOULD ATTEND?

The course is geared to advertising agency staff and client-side marketing staff with 8 years or more experience in traditional marketing and advertising. Because this is an interactive workshop the course is limited to 25 people. 

The course will be offered March 8, 9 and 10 in New York at Miami Ad School's new location in DUMBO, 10 Jay Street, Suite 807, Brooklyn. 

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WHO ARE THE INSTRUCTORS?

The instructors are all industry rockstars including key management from R/GA (Adweek's Digital Agency of the Year), Google and Sapient.

WHAT ARE THE FEES? ANY SPECIAL OFFERS?

$3,600 for one person and $2,800 per person for groups of two or more. Three breakfasts and lunches are included. There is a 10% discount for 4As members or Miami Ad School grads.

To reserve your space we must receive payment in full when you register. There is a $500 cancelation fee, however you may transfer the registration to another person.

Barry Wacksman, EVP, Chief Growth Officer, R/GA

Barry manages the business development team and is responsible for driving the growth opportunities to expand R/GA in the U.S. and abroad. Barry helps define the vision for R/GA, secures all client engagements and focuses on expanding the agency’s service offerings. Since joining R/GA in 1999, he has been responsible for adding many of the world-class brands that make up R/GA’s client roster including Johnson & Johnson, Nike and Verizon.

Nick Law, EVP, Chief Creative Officer—North America, R/GA

As Chief Creative Officer, North America, Nick is responsible for the creative vision of the agency. He guides creative teams consisting of visual designers, copywriters, and interaction designers, working in close collaboration across disciplines. He ensures that R/GA stays true to its legacy of collaboration by fostering creative ideas in all team members, including those in technology and strategy. For the second consecutive year, Nick was selected for the Creativity 50, the publication’s annual list of the top 50 people who have made a significant mark on our creative consciousness. His work has won numerous prestigious international awards. 

Donald Chesnut, Creative Director, SapientNitro

Donald is SapientNitro’s lead Creative Director for the New York region, and a customer experience designer to the core. He started working in digital "new media" when it was actually "new"-- in 1994. In the twelve years he has been at SapientNitro, he has worked with some of the worlds leading brands, including Disney, Wall Street Journal, United Airlines, BP, Citibank, Sprint, JetBlue, Rolling Stone, Unilever, and many others. His work requires leading a broad range of team members, including strategists, designers, information architects, content strategists, writers, developers, and user researchers in architecting ground-breaking user experiences, and turning them into reality. He takes pride in not only making sure his creative work wins awards (he’s won many over the years), but also that the work exceeds the business goals that have been defined. He’s currently judging a design competition for the Hive Awards.

Module 1/From Analog to Digital:  We will explore the key differences in how marketing and advertising function in traditional media versus how they are evolving in digital media.  We will introduce the core concept of “Context”, and how the idea of context is the key driver of all things digital.

Module 2/The Digital Ecosystem:  Examine how contexts tie together into a unified “ecosystem”. We will introduce the idea of Scenarios and User Journeys and demonstrate how digital work is unified across various Contexts inside the ecosystem through these User Journeys.

Module 3/Campaigns, Programs & Platforms:  Learn the key opportunity of the digital age: the construction of digital platforms that are used multiple times by target audiences and become a part of their everyday life. This is vastly different from how marketing/advertising worked in the past via campaigns delivered via paid media over a discrete period of time. Learn how platforms and campaigns are tied together inside the digital ecosystem.

Module 4/Creativity Redefined:  Creativity has evolved to include broader deliverables across the multitude of digital Contexts. Examine how this affects talent, staffing and client organizations. Learn how to adjust for this.

Module 5/Agency Models:  Explore how agencies are evolving (or need to evolve) in the digital age in order to handle the multiple digital Contexts, develop unified work within the digital ecosystem, and create platforms and campaigns that are seamlessly integrated.

Module 6/Analytics:  This module is arguably the most important: analytics. Learn all of the various ways that digital is measured and optimized – as well as how business cases for various digital investments are constructed and tracked to determine ROI.

Module 7/Mobile:  This module will focus on one of the highest growth areas within the digital ecosystem, mobile. The mobile landscape contains an ecosystem of its own, ranging from basic tools like SMS to the billions of iPhone apps that have been downloaded by consumers.

Module 8/Social:  Social Media is the other exploding area within the digital ecosystem. Examine the myriad opportunities for clients in the social media space, as well as the many pitfalls.