Digital Reboot

3-day crash course on digital, interactive advertising.

Miami Ad School’s Digital Reboot is an immersive workshop aimed at getting agency and client-marketing professionals up to speed on all things digital in a short, two-and-a-half day workshop.

Combining lectures and breakout discussion groups, the workshop covers a broad range of topics taught by New York City’s best digital companies. A networking cocktail party and participant dinner provide further time for discussion, debate and connection with marketing professionals from around the world.

At the end of the program, you’ll understand the basics and lingo of the digital world. With that knowledge, you’ll determine how digital works for you.

WHAT TOPICS ARE COVERED?
Day 1 focuses on the “what” of digital marketing. What is it? What trends have developed over the last decade? What do “mobile” and “social media” really mean?

Day 2 focuses on the “how” of digital marketing. How is creativity defined within digital agencies? How do these teams function? How do they deliver great work?

Day 3 focuses on the future of digital marketing, reflecting emerging technologies already shaping our environment, and the marketing landscape.

WHO SHOULD ATTEND?
If you’ve ever wondered what digital professionals do, contemplated a career shift, struggled to manage a digital project with your agency, or just felt like you wanted to know about digital but didn’t know how to get started, this program is for you. It has been designed for professionals with at least 5 years of market experience from advertising agencies, design firms and client-marketing brand teams, but other interested professionals are welcome. 

The program provides a solid introduction to digital and is appropriate for creative, strategic, production and client service staff.

International participants are welcome and encouraged.

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  • WHEN AND WHERE? Workshop Details

    The next Digital Reboot is TBD. Follow us on Twitter to find out as soon as we announce it!

    The workshop is hosted at Miami Ad School’s New York location, a light-filled, open-loft space overlooking an inspiring Manhattan skyline in the ‘Digital DUMBO’ neighborhood of Brooklyn.

    Easy subway access from Manhattan-based companies & hotels provides quick transportation.

    Breakfast, lunch and snacks are provided each day. A networking cocktail & dinner are provided the first evening.

  • WHO IS TEACHING? Workshop Details

    Digital Reboot is hosted by Mehera O’Brien, Director of Miami Ad School New York. A digital professional with over 10 years of agency experience, Mehera most recently held a dual role as Director of User Experience & Creative Director at AKQA New York.

    Lecturers are senior industry professionals from premier New York agencies and vary per workshop. Past lecturers have included executive leaders from R/GA, as well as Google.

  • Special Offers? Workshop Details

    $3,800 per person (including food & materials)

    $3,200 per person for groups of two or more

    Percentage discounts are available to 4A's members or Miami Ad School Grads after registration

    Three breakfasts, three lunches and one networking cocktail hour and dinner are included in the price.

    Registration is final. There is a $500 cancellation fee, but you may transfer your registration to another guest free of charge.

The Miami Ad School graduates we've hired over the years have become the backbone of my department. They are well prepared to take on the challenges of the industry, particularly in terms of their eagerness to collaborate across all disciplines of the agency from creative to design, media to public relations.

Catrina McAuliff
VP of Brand PIanning
Carlson Marketing Group

  • INSTRUCTORS Digital Industry Experts

    Barry Wacksman, EVP, Chief Growth Officer, R/GA

    Nick Law, EVP, Chief Creative Officer—North America, R/GA

    Marci Ikeler, Publicis

    Bryan Fuhr, Digital Strategist and NYU instructor

    Mehera O’Brien, Director Miami Ad School New York

    Richard Ting, R/GA

  • Workshop Topics Day 1

    Day 1 contains two lectures and two discussion groups, with a cocktail hour & group dinner following the seminar.

    The Digital Landscape
    A look at the seminal trends shaping the digital marketing environment, past and present. From an era of information & transaction to participation, location and beyond.

    More Digital Landscape: Mobile & Social Media
    A more specific look at the trends and technologies shaping mobile & social media. Topics range from SMS based campaigns to sophisticated smart phone apps, and the do’s and don’ts of social media on Twitter and beyond.

  • WORKSHOP TOPICS Day 2 & 3

    Day 2 contains two lectures and two discussion groups, with a free evening for independent socializing and/or sightseeing. Day 3 contains one lecture and ends after lunch.

    Creativity Redefined
    Understanding the different creative roles that exist within a digital agency, and how they work together to create great work.

    Planning & Process
    From brief to launch, a view into what it takes to create and deliver great digital work to market.

    Future Vision
    A glimpse into the future of technology and the possibilities it unlocks for creative expression and marketing communication. 

    A detailed agenda will be sent to all registrants in mid-March.