• Graduate Kristina Krkljus with her
    team created this video for Pepsi.

    Watch NASCAR superstar Jeff Gordon take an unsuspecting car salesman on a wild test-drive

Portfolio Program - Art Direction

What does an art director do?

Art directors are dreamers with an imagination gone wild. They get paid to think, imagine, explore and tinker. Together with a copywriter they brainstorm ideas for websites, commercials, print ads, billboards, phone apps or any other medium that can solve the client’s problems. The team uses their knowledge of pop culture and insights into the human condition to create content that is meaningful, entertaining or useful to consumers. Click on a city (look left) to see our exciting art direction courses, internships and other program details.

Become an Art Director

Join the 7,000 other people who started their career at Miami Ad School.

Here are some of the skills you will learn

Strategy

As an art director, strategy focuses your creative. Knowing the who helps you with the what, making smarter campaigns that hit your target market.

Concepting

“Yes, then what?” This is your mantra when brainstorming with your copywriter, then these ideas that are flowing turn into fully formed campaigns.

Execution

You have the idea, now make it happen. You’ve learned tools like Photoshop, Illustrator and photography to create a polished presentation.

Presentation

You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.