COMMUNICATION PLANNING

MEDIA PLANNING FOR THE 21ST CENTURY

The number of ways in which brands can reach consumers is exploding. Few industry people really understand all the different ways consumers can be reached and why a specific message and delivery method might or might not be appropriate for the brand or target market. That's why we've created a program that is a little bit traditional media (to bring you up to speed on what was), a little bit account planning (so you will have the tools to make good strategic decisions), a little bit new media (showing what is now and what will very quickly be) and a little bit brand content/message creation (giving you the opportunity to work with actual creatives).

There will also be a client that will brief you at the beginning of the term on a live assignment. At the end of the term, the client will come back to review your teams ideas and work. Our past clients for the Account Planning Boot Camp have included Wendy’s, FedEx, Amex, Mini, Office Max, Nike and Ford. Disney and HP are the next two clients. The client picks a winning team and that team receives a scholarship.

At the end of the program you'll have a book of case studies you've developed. This is what your grade will be based on. The book will also be a helpful interview tool showing not just where you've worked and gone to school but how you think.

The Pop Culture Lab allows clients to access the cutting-edge creativity of our students, all the while giving those same students valuable real-world experience taking on actual communications problems.

Read More
REQUEST INFO ABOUT THIS PROGRAM

This is a twelve week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as a communication planner or junior communication planner in an advertising agency or company with a communication planning department.

Communication Planning students take 6 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours.

The quality and caliber of planners around the world is getting stronger and better because of the boot camp. I love teaching these students who challenge my own thinking and keep us all fresh and honest. I adore everything about it.

Domenico VitaIe
Chief Strategy Officer North America
People Ideas and Culture, New York

  • INSTRUCTORS BOOT CAMP FOR Communication PLANNERS

    http://www.natmax.com/images/click_image_to_watch_video.png

    Hamish Chandra
    Head of Strategy
    Redscout San Francisco

    Troy Valls
    President
    lift Miami

    Will Wiseman
    SVP, Global Communications Planning Director
    Universal McCann NY

    Melissa Walker
    Senior Communication Architect
    People Ideas & Culture NY

    Ryan Lee
    Social Media Strategist
    Mekanism San Francisco

    Gunther Sonnenfeld
    SVP, Director of Experience & Applied Technology
    RAPP     Los Angeles

    Max Heilbron
    Group Strategy Director
    Goodby, Silverstein & Partners San Francisco

    Joshua Spanier
    Director of Communication Strategy
    Goodby Silverstein & Partners     San Francisco

    Elyse Rettig
    VP/Director Media
    Digitas Health Philadelphia

    Bhavana Smith
    VP, Group Media Director
    draftfcb NY

    John-Paul Aguirr
    Communications Planning Director
    Goodby, Silverstein & Partners     San Francisco

    Saneel Radia
    Head of BBH Labs / Director of Innovation BBH
    Bartle Bogle Hegarty NY

    Jacqueline Ruma
    Associate Media Director
    Zimmerman Advertising Ft Lauderdale

    Allan Ng
    Director of Marketing, Global Consumer Marketing and Brand Management
    Yahoo! San Francisco

    Camilo Velez
    Managing Director
    OMD Latino Miami

  • Making a Difference impact families, our nation & the world

    http://www.natmax.com/images/click_image_to_watch_video.png

    Kerry Stranman
    GMMB opened its doors in 1983 with one goal in mind: to use communications to create real change that would positively impact families, our nation and our world.

    GMMB is a political and cause agency in Washington DC, that helps foundations, non-profits, associations, government and socially conscious corporations achieve their missions of making this world a better place for all of us.

    GMMB. cause the effect
    http://www.gmmb.com/

  • What are they saying Industry leaders speak out

     

    Murray Gaylord
    VP, Marketing and Customer Insights
    NYTimes.com

    "We are all keenly aware that not since the emergence of television fifty or so years ago have we seen such a change in media consumption and consumer behavior. today's consumer is clearly in control of how, when and where they consume media.

    What is less clear to many, however, is the role of media planners in today's increasingly fragmented marketing environment. Until now.

    Miami Ad School's Boot camp for Communication Planners is a dynamic program for all levels of media practitioners to gain insight and relevant ideas as to how to navigate this new landscape. This program - patterned after Miami Ad School's highly successful Boot Camp for Account Planners - is a first rate program, with faculty of leading client and ad agency instructors, sharing their expertise and experience in all aspects of new media:  buzz marketing, user generated content, blogs, the role of influentials and a lot more.

    As a member of the Miami Ad School Board of Directors, I have seen the great successes the school has every day and every year and am certain this program will lead the way as media becomes front and center in the way we engage today's 'in control' consumer."