Copywriting is truly a Lazarus risen from the dead. In ancient times of advertising (before the computer) copywriting had shriveled to nearly nothing. All the ads were visual solutions and the copywriter was reduced to maybe a headline, but typically only a tag line under the logo.

But it’s a Brave New World out there for writers. Words are wonderful on the Web. The whole universe is writing. Blogworld, Twitterworld, Whatever Next world. Long copy, short copy—even stories and scripts. Copy is truly back from obscurity. Films on the internet, video games and even TV program ideas. So, the curriculum for copywriters reflects this rapidly evolving media circus.

The hottest interactive ad agencies drool nowadays at a really cool writer with digital dexterity whose brain is a sponge that soaks up pop culture and spits it out faster than a stand-up comic on speed.

POP 504: Video Storytelling The ubiquity of the video camera and the global stage of YouTube have given the power of the moving image to the masses. Tell a story with motion, sound and time.

POP 506: Story Writing The art of storytelling is a crucial skill. You will learn about plot development, story and character archs, telling stories not only in multiple installments, but in multiple mediums (blogs, point of view, transitions, voice, persuasion).

POP 508: Thinking Strategically Understanding the importance of strategic thinking and how it fuels the creative process. In this course, you’ll learn how to make all creative ideas smart and strategically sound. You’ll learn the process of a strategic creative. You’ll learn how to approach the creative research process. You’ll learn how to uncover “insights” that will lead to writing a creative strategy statement. You’ll learn to formulate an ideal communications strategy. You’ll learn about the creative brief. And ultimately, you’ll develop solutions as a creative team based on your own strategies.

Program Length:  This is a two year diploma program with the primary purpose of developing a professional portfolio and the skills needed for entry level position in the advertising and design professions. This program is available in Berlin, Hamburg, Madrid, Miami, Minneapolis, San Francisco and Sao Paulo. Copywriting students take 8 quarters with 4 classes each quarter. Each class is 3 hours long. A quarter is 10 weeks long with a break of 3 weeks between each quarter.

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The Quarter Away program allows students to study and intern in up to five cities around the world while they are in school. After a full year in one of our Base Schools, the copywriting student can choose to go to one of our other Base Schools around the world and take courses at that school.

Next the student could choose to go one of our Greenhouse locations for a quarter. After a successful completion of a Greenhouse the student can apply for an internship for one quarter at one of our particpating agencies in just about any major advertising capital in the world, including New York, London, Moscow, Beijing or San Francisco, just to name a few. After all this, the student returns to a Base School to put together a final portfolio.

Getting a good job is what it’s all about. Having good contacts gives you a head start on landing that good job. The network of Miami Ad School graduates in leading agencies all over the world gives you a big edge. (Click "Read More" for a complete listing of agencies that have hired our grads.)

Knock on any ad agency door in leading agencies anywhere and you’ll likely find a Miami Ad School grad. If there isn’t one, the agency creative recruiter and creative director certainly know Miami Ad School well. Our reputation makes your job search much easier.

Agencies that have hired Miami Ad School grads:  AKQA, BBH, Crispin Porter Bogusky, Deustch, Euro RSCG, Fallon, Goodby Silverstein & Partners...