Hyperactive is the best description of a digital designer. As the world moves more into the global multimedia matrix, designers need to stay attuned to the mediums that draw people in online and off. Back in the day of graphic designers, paper, X-acto knives and handwritten type were the norm. Now tablets, animation, vectors and the web are added to the mix. A well trained digital designer can do it all and feels comfortable moving from the real world to the virtual.

They’ve become inventors, adding new ways to use old technology. Maybe they create a linocut typeface that they scan and use for a website or hand-cut paper graphics for a short animated webisode. Digital designers are a vital part of the team and produce graphics for video games, installations for interactive events, motion graphics for smartphone apps, as well as “traditional” packaging, print, tv commercials, web banners or whatever else they can dream up for a brand. They do not know the meaning of the phrase “there is nothing new under the sun.”

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This is a two year diploma program with the primary purpose of developing a professional portfolio and the skills needed for entry level position in advertising. Digital Design students take 8 quarters with 4 classes each quarter. Each class is 3 hours long. A quarter is 10 weeks long with a break of 3 weeks between each quarter.

“In the two weeks that followed the review, I was flown to Chicago and Boulder for interviews with Leo Burnett and CP+B. Both agencies offered me a job. The decision was hard, but it was a good dilemma to have.”

Jen Barger
Now a Designer
Publicis Modem
San Francisco

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