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DIGITAL DESIGN
WHAT DOES A DIGITAL DESIGNER DO?
Hyperactive is the best description of the designer in a digital universe and hyperactivity has given graphic design a new lease on life. A profession nearly reduced to grandma making a scrapbook, has come back to be a driving force in the global multimedia matrix.
Now the digital designer is a vital part of the digital team that produces graphics for video games, interactive events, off-line and on-line, motion graphics for mobile phones, as well as web banners, websites or whatever you can dream up for a brand.
Digital designers these days are also product designers and are not limited to applying graphics only. They’ve become inventors, adding new ways to use old technology. Designers are cool again.
Digital Designers are now The Man! Chief Honcho. Big Kahuna. Top Dog. It’s easy to spot the digital designer: black pants, shirt, shoes, sun glasses, pony-tail, smirk––(picture Steven Seagal from an old re-run) wielding his computer to save the world while karate kicking off a horde of identical ninja’s while drinking from a really cool environmentally-green water-bottle of his own design.
This is a two year diploma program with the primary purpose of developing a professional portfolio and the skills needed for entry level position in advertising. Art direction students take 8 quarters with 4 classes each quarter. Each class is 3 hours long. A quarter is 10 weeks long with a break of 3 weeks between each quarter.
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Nadia Payan's Poster
2011 Miami Beach Art Deco Weekend
Miami Ad School Designer Nadia Payan's Winning Poster for the 35th Annual Festival
The unveiling of the 2011 Miami Beach Art Deco Weekend poster was held this past Wednesday night at the Art Deco Welcome Center on legendary Ocean Drive.
Miami Ad School Digital Graphic Design student Nadia Payan created the poster for the event. She and second place winner Melissa Hernandez, as well as third place winner Ana Cecilia Novis were honored at this year's Poster Unveling and Artist Reception.
The event, which in 2011 celebrates it's 35th year, was created by the Miami Design Preservation League to attract visitors to Miami Beach's Art Deco Historic District and raise awareness and appreciation of the arts and culture of the Art Deco era.
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Silver ADDY Award
Toyota - Happily Ever After in a Prius
Students:
Michelle Pokorny, Alicia Benz & Krystle Smothers
Location:
Miami Beach
Awards:
Silver ADDY
Brand:
Toyota Prius
Based on a modern day fairy tale, the Prius will use the "Live Happy" campaign to keep its position as the #1 selling hybrid vehicle.
Every element in TV, print and web was 100% handmade. It was either painted, cut out or sculpted from different materials, then photographed and brought into After Effects and Photoshop to make a 3D world. We wanted to give this campaign a charming human quality while also utilizing all technology available.
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Young Guns
GatorAdE "Coach G" campaign
Students:
Tim Bildsten, Justin Stielow & Donny Brunner
Location:
Minneapolis
Awards:
Silver Young Guns International
Brand:
Gatorade
Coach G uses augmented reality to connect you with legendary athletes like never before.
Simply point your smart phone or webcam anywhere you see the 'G' logo to reveal a video demonstration and coaching tip from one of Gatorade's athletes.
Gatorade's legendary athletes are now your coaches. Their winning secrets and inside tips will bring your shot, swing, sprint, kick to the championship level.