FEATURED GUEST SPEAKER
Born in Buenos Aires, Guilermo founded FURIA, a communication studio known for its high-end design. FURIA has partnered with clients like MTV, Vh1, Shakira, Coca-Cola, Telemundo, and top creative agencies. He is Editor-in-Chief of Angel magazine, a cool hunting quarterly publication.
Tragant spent time in Italy as Creative Director of Colors magazine and working at Fabrica, a communication research center sponsored by Benetton and directed by photographer Oliviero Toscani.
Tragant was part of many projects around the world before creating FURIA. He was creative director for Leo Burnett's Hispanic division called Lápiz, in Chicago.He has worked for major clients ; Kellogg , Chase Bank, Brahma, Coke Zero, Jack Daniel's, Wrigley's Doublemints and Hanes. In Chicago, he launched Punta, a conceptual bilingual magazine for the Hispanic market. One of the most notorious projects he worked on was a campaign for the City of Chicago against Crystal Meth, which had excellent results on getting people to rehab, and was selected, as a communication piece, to be part of the permanent MoMA collection.
Before Lápiz, he has served as Regional Creative Director for Coca-Cola at McCann Erickson, supervising the Colombia, Venezuela, Central America and Caribbean operation. Prior to this, Tragant was Art Director for such agencies as Agulla & Baccetti and La Comunidad Miami, where he helped to create successful campaigns for Levi's, Renault, Sanyo, Aiwa, and Rolling Stone magazine.
Tragant's artistic insight have also led him to reach outside the advertising world. He has directed music videos for artists like Fito Paez and El Otro Yo which earned him nominations for the MTV Video Music Awards and the Grammys. He was also creative consultant for Kenneth Cole, Nickelodeon, MTV and Shakira for her new albums "Fijación Oral 1 & 2 " and website. His work has been internationally exhibited and awarded at the New York Festival, One Show, Clio, Fiap, Promax and Addys.Tragant is an active member of the Art Director's Club of New York, the Aiga, and faculty at the Miami Ad School.
1. What do you look for in new hires/young creative’s? Freshness and hard work.
2. What are you currently working on? A line of products for the Museo de Arte Latinoamericano, a limited edition collection for Levi's and a campaign for Infinit sunglasses.
3. Where do you see advertising going- new uses of media etc? Advertising will take a less intrusive/aggressive shape and will mold into anything just to be part of our lives.
4. What is the one campaign that you wish you thought of first? The United Colors of Benetton campaign.
5. What is your best cure for a mind block? Go for a walk.
furiaworld.com
tragant.com
shakira.com
Website: www.tragant.com













