In the old days (before the computer) you were a still photographer; you typically specialized in advertising, fashion, photo journalism-documentary-editorial, food, editorial, portraits, etc. The big money was in advertising and fashion. You shot primarily for “print” (magazine) ads.
Then came the digital revolution and the photo world was turned up-side down. The darkroom disappeared along with film and the computer ‘lightroom” was born. Ad agencies began to make their money in on-line and magazine advertising shrank to a tiny slice of revenue for the agencies and the photographers alike. Photographers had to become digital expeerts overnight to stay alive.
Then Youtube and such sites celebrated user-generated video content. And another revolution happened in photography. The old film photographer-turned-digital-photographer had to become a videographer as well. But, hey, if it were easy, it would be easy. It’s still the most fun occupation ever invented by man. You just have to be creative, smart, flexible and more than a little bit crazy.
POP 502: Experiments in Digital Photography Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This explores techniques in using the digital camera as a tool in visual experimentation.
POP 504: Video Storytelling The ubiquity of the video camera and the global stage of YouTube have given the power of the moving image to the masses. Tell a story with motion, sound and time.
POP 530: Pop Culture Engineering This course will center on all the flotsam and jetsam of pop culture: t-shirts and costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
POP 536: Advanced Digital Color Correction This centers on the special requirements of color correction for composites and multiple layers and masks. Both in-camera corrections and advanced Photoshop skills will be utilized.
Sid Hoeltzell
Michael McCabe
Matias Bilbao
