Miami Ad School Master’s Program is a joint program in conjunction with Florida International University (FIU). Starting in either the Fall (October) or Winter (January) quarter at Miami Ad School and simultaneously FIU in the Fall (August) or Spring (January) Semester, students split their academic time between the two schools developing skills, creating an online portfolio and writing a thesis to earn a Masters in Mass Communications. 

Each quarter/semester, students have four total classes for both schools plus a guest speaker at Miami Ad School. During the summer quarter, there are no classes at FIU. Students have the opportunity to either stay at the Miami location or go on Quarter Away to any other Base School location to take classes or, if they qualify, to a Greenhouse.

With this program, students will take classes at both Miami Ad School in South Beach and FIU in Miami so having a car is recommended. The schools are about 14 miles from each other.

POP 508: Thinking Strategically Understanding the importance of strategic thinking and how it fuels the creative process. In this course, you’ll learn how to make all creative ideas smart and strategically sound. You’ll learn the process of a strategic creative. You’ll learn how to approach the creative research process. You’ll learn how to uncover “insights” that will lead to writing a creative strategy statement. You’ll learn to formulate an ideal communications strategy. You’ll learn about the creative brief. And ultimately, you’ll develop solutions as a creative team based on your own strategies.

POP 512: Short & Sweet Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message.

POP 522: Interactive Concepting Students will get an immersion course in digital wizardry. They’ll learn how to concept for interactive projects while learning about the medium on the way to the concept. Students will learn how to come up with interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. The course will cover how to design for the web, how to think about animations, learn what makes up a digital campaign, and how to get your campaign into everyone’s inbox.

Miami Ad School and Florida International University teamed to offer a special graduate program that allows students to earn a masters degree in 18 months. This option is only offered in Miami.

Instructors:  All instructors at Miami Ad School are practicing professionals––art directors, copywriters, creative directors, digital designers, information architects, account and media planners, photographers, videographers and all kinds of other specialists. There is also a weekly Industry Hero who talks about some interesting things, gives an interesting assignment and for the next few days critiques the students’ (hopefully) interesting solutions. Because the instructors are all working pros students graduate with a long list of industry contacts which can be very helpful after graduation.

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The Quarter Away program allows the students in the masters degree program to spend a quarter in one of our other Base Schools or Greenhouses located all over the world: Amsterdam, Boulder, Dallas, Hamburg, London, Miami, New York, Madrid, San Francisco or Sao Paulo.

Getting a good job is what it’s all about. Having good contacts gives you a head start on landing that good job. The network of Miami Ad School graduates in leading agencies all over the world gives you a big edge. (Click "Read More" for a complete listing of agencies that have hired our grads.)

Knock on any ad agency door in leading agencies anywhere and you’ll likely find a Miami Ad School grad. If there isn’t one, the agency creative recruiter and creative director certainly know Miami Ad School well. Our reputation makes your job search much easier.

Agencies that have hired Miami Ad School grads:  AKQA, BBH, Crispin Porter Bogusky, Deustch, Euro RSCG, Fallon, Goodby Silverstein & Partners...