Courses - MASTEr PROGRAM – Global Strategic Communication – Creative Track

Fall Semester Starts:

Fall Semester:

MMC 5440 (FIU) – Applied Research Strategies and Methods in Mass Media

ADV 6805 (MAS-GDL) – Creative Strategies: POP 508 and POP 512

ADV 6503 -1 (MAS) – Advanced Creativity: AD's POP 508 and POP 519

CW's POP 508 and POP 512

Spring Semester:

ADV 6503 – 2 (MAS) – Advanced Creativity: AD's POP 515 or POP 546 AND POP 502

CW's POP 515 or POP 546 AND POP 514

MMC 6402 – (FIU) Theories of Mass Communication

PUR 6806 – (FIU) Account Planning

Summer Semester:

ADV 6503 – 3 (MAS) – Advanced Creativity:  AD's POP 527, POP 504, POP 531 and POP 512

CW's POP 527, POP 504, POP 531 and POP 524

PUR 6935 (FIU) – Advanced Communications Seminar

Fall Semester:

PUR 5406 (FIU) – Multicultural Communications

ADV 6503 - 4 (MAS) – Advanced Creativity: POP 534 and POP 535 or POP 537

VIC 5206 (MAS-GDL) – Trends in Graphic Design: POP 526

Spring Semester:

MMC 6950 (FIU) – Professional Project; combined with POP 540 and POP 548

Miami Ad School Course Descriptions offered within Florida International University Master's program:

POP 504: Video Storytelling The ubiquity of the video camera and the global stage of YouTube have given the power of the moving image to the masses. Tell a story with motion, sound and time.

POP 508: Thinking Strategically Understanding the importance of strategic thinking and how it fuels the creative process. In this course, you’ll learn how to make all creative ideas smart and strategically sound. You’ll learn the process of a strategic creative. You’ll learn how to approach the creative research process. You’ll learn how to uncover “insights” that will lead to writing a creative strategy statement. You’ll learn to formulate an ideal communications strategy. You’ll learn about the creative brief. And ultimately, you’ll develop solutions as a creative team based on your own strategies.

POP 512: Short & Sweet Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message.

POP 515: Everything is Media You’ll learn how to integrate all media––old and new, offline and online, what’s coming down the line––into the ideal conduit for your branded message. You’ll explore applications of the next technological blockbusters: touch screen, voice and face recognition, telepresence. What’s next? Teleportation?

POP 519: Visual Impact Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings. Create unforgettable visuals.

POP 522: Interactive Concepting Students will get an immersion course in digital wizardry. They’ll learn how to concept for interactive projects while learning about the medium on the way to the concept. Students will learn how to come up with interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. The course will cover how to design for the web, how to think about animations, learn what makes up a digital campaign, and how to get your campaign into everyone’s inbox.

POP 514: Wordsmithing Mastering the craft of writing. Embrace the new relevance of long copy in the online world as you tackle grammar and punctuation. Realize the “buck” stops with you.

POP 520: Flash Design, Animation, and Sound Flash has emerged as the digital skill most desired by ad agencies. This introduces vector animation and sync to sound techniques. Digital illustration, photo manipulation, and desk-top publishing will be integrated into complex multimedia projects.

POP 527: Digital Campaigns This course will show you how an idea can be expressed across multiple online platforms in a concerted effort to reach and connect with users, regardless of digital media.

POP 524: Script Writing (Radio, TV, Web Spot) Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments. Content strategy: learning how to write scripts for different media and where it is most impactful.

POP 531: Social Media This course will introduce students to the use of social media for the purposes of brand communication and promotion. Beyond the buzzwords and the hype, the fact is that social media platforms are nothing but venues for communication. Some of these conversations take place between consumers and brands. How can marketers use social media to better serve their customers? How can brands achieve authentic relationships with consumers and leverage the power of these connections for the benefit of all participants?

POP 534: The Brand Called You You are a brand. But what makes You...you? It’s every bad trait you inherited from your forebears, your quirks, your likes, your dislikes, what you eat, what you drink, what you buy, what you save, what you throw away, your beliefs, your secrets, your first words to your last words. It’s what you are and what you want to be. It’s the most fun you’ll ever have because it’s all about Y-O-U. You’ll also shed a few tears because...it’s all about you.

POP 535: Product Creation As the media landscape has “morphed,” so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

POP 537: It’s a Mobile World You’ve seen the future and it’s in your pocket or your purse. It’s always on and always there as consumers move through their day and their night––in-store, out-of-home, on-air, or in-print. You will explore ways to tap the enormous power of mobile marketing.

POP 540: Portfolio Development This is it. This is your last chance, the walk off the end of the plank, the last word, the final curtain, the goodbye kiss, now or never...(you supply your favorite ending). Make it a good one. It’s your life all wrapped up for show and tell and hire.