Social Media and consumer engagement
Speak with your consumer, not at them
The number of ways in which brands can reach consumers is exploding and social media is an integral part. Few industry people really understand all the different ways to reach consumers and why a specific message and delivery method might or might not be appropriate for the brand or target market. Having presence on Facebook, Twitter or YouTube is not enough. Navigating content, avoiding public relations disasters and showing ROI are a must.
That’s why we’ve created a program that includes engagement and the social media landscape, explaining value and analytics to the client, and incorporating different platforms into an existing brand experience. Challenged by instructors who themselves are practicing marketing strategists, media experts and creative directors, you will spend each week exploring a different social media challenge with strategic and creative approaches. Within our Innovation Lab, you will work with a client on an actual social media campaign.
At the end of the program you'll have a book of work you've developed and a digital trail to show your online savvy. You will also have the real-world experience that agencies and companies are looking for - experience that will give you the edge to hit the ground running and be a valuable asset in the fast growing field of social media and consumer engagement.
The Social Media and Consumer Engagement Boot Camp will be held in Miami. Please contact the admissions advisor for questions. Check out below what people are saying about our other boot camps and who's taught here!
This is a twelve week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as a social media or an engagement strategist in an advertising agency or company with a marketing department.
Social Media students take 6 lecture/ critique/ demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours.
BOOT CAMP FOR Communication PLANNERS
Head of Strategy
Redscout San Francisco
SVP, Global Communications Planning Director
Universal McCann NY
Senior Communication Architect
People Ideas & Culture NY
Social Media Strategist
Mekanism San Francisco
SVP, Director of Experience & Applied Technology
RAPP Los Angeles
Group Strategy Director
Goodby, Silverstein & Partners San Francisco
Director of Communication Strategy
Goodby Silverstein & Partners San Francisco
Digitas Health Philadelphia
VP, Group Media Director
Communications Planning Director
Goodby, Silverstein & Partners San Francisco
Head of BBH Labs / Director of Innovation BBH
Bartle Bogle Hegarty NY
Associate Media Director
Zimmerman Advertising Ft Lauderdale
Director of Marketing, Global Consumer Marketing and Brand Management
Yahoo! San Francisco
OMD Latino Miami
Making a Difference
impact families, our nation & the world
GMMB opened its doors in 1983 with one goal in mind: to use communications to create real change that would positively impact families, our nation and our world.
GMMB is a political and cause agency in Washington DC, that helps foundations, non-profits, associations, government and socially conscious corporations achieve their missions of making this world a better place for all of us.
GMMB. cause the effect
What are they saying
Industry leaders speak out
VP, Marketing and Customer Insights
"We are all keenly aware that not since the emergence of television fifty or so years ago have we seen such a change in media consumption and consumer behavior. today's consumer is clearly in control of how, when and where they consume media.
What is less clear to many, however, is the role of media planners in today's increasingly fragmented marketing environment. Until now.
Miami Ad School's Boot camp for Communication Planners is a dynamic program for all levels of media practitioners to gain insight and relevant ideas as to how to navigate this new landscape. This program - patterned after Miami Ad School's highly successful Boot Camp for Account Planners - is a first rate program, with faculty of leading client and ad agency instructors, sharing their expertise and experience in all aspects of new media: buzz marketing, user generated content, blogs, the role of influentials and a lot more.
As a member of the Miami Ad School Board of Directors, I have seen the great successes the school has every day and every year and am certain this program will lead the way as media becomes front and center in the way we engage today's 'in control' consumer."