Account Planning Program Details.

  • Program Description
  • Materials and Supplies
  • Tuition
  • Diploma
  • Program Details
  • Schedule/ Class Times

Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.

Learn by doing. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write create briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.

In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.

All students must have:

  • Apple notebook computer
  • Keynote software
  • Additional anticipated supplies cost is $100-$350

Tuition is AR$ 20.250 total for the 12-week program. 

This is a twelve week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an account planner or junior account planner in an advertising agency or company with an account planning department.

Placement Assistance:

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

The account planning boot camp is a 3 month, 12 week program.

Account planning students take 3 lecture/critique/demonstration classes each week, each class is 3 hours long. 

The account planning boot camp is an intensive program where students learn by doing.

Each week one of the top planners in Argentina lectures on one of the key topics that a planner needs to know today. At the end of the first class she/he will give an exercise, which should be solved for the following class where she/he will provide feedback.

Account planning students also take one class a week with a team of copywriting and art direction students. Together they work as a "mini agency" to create a campaign following the strategy created by the account planner. The campaign is presented to the Planning and Creative Directors that teach the course, who provide feedback on the strategy and the creative work, as in a real agency. The final brief of the program is a real project from a client.

With the output of the projects students create a portfolio that they use during the last intensive week where they are exposed to advertising and design company representatives in both interview and critique sessions. The representatives will, at the same time, inform them of their company’s philosophy, culture and give insight into their planning department. Students are expected to modify their presentation from their advice and counsel.

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How to Apply

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

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