Learn by doing. In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they'll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
The rest of the week, the best part, you partner with a content creation team and based on your strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.
In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.
All students must have:
The social media boot camp is a 3 month, 12 week program.
Social media students take 3 lecture/critique/demonstration classes each week, each class is 3 hours long.
This is a twelve-week diploma program with the primary purpose of assisting students in developing the skills that can get them a job in social media in an advertising agency or company.
Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.
Tuition is AR$ 15.000 total for the 12-week program.
The social media boot camp is an intensive program where students learn by doing.
Each week one of the top social media practitioners in Argentina lectures on one of the key topics that a social media person needs to know today. At the end of the first class she/he gives an exercise, which should be solved for the following class where she/he will provide feedback.
Social media students also take one class a week with a team of copywriting and art direction students. Together they work as a "mini agency" to create a campaign following the strategy created by the account planner. Then they jointly present the work to the tutor who provides feedback on the strategy and the creative work. The final brief of the program is a real project from a client.
With the output of the projects students create a portfolio that they use during the last intensive week where they are exposed to advertising and design company representatives in both interview and critique sessions. The representatives will, at the same time, inform them of their company’s philosophy, culture and give insight into their planning department. Students are expected to modify their presentation from their advice and counsel.
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