Account Planning Program Details.

  • Program Description
  • Tuition
  • Schedule/ Class Times
  • Materials and Supplies
  • Program Details
  • Diploma

Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.

Learn by doing. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.

In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.

Tuition is EUR 4.500 total for the 12-week program.

The account planning boot camp is a condensed program with classes during the week and weekends. We do not recommend working during the boot camp.  At the end of the account planning boot camp, students will spend three days in which they will be exposed one-on-one to many advertising and design company representatives in both interview and critique sessions.

The representatives will, at the same time, inform them of their company’s philosophy, culture and give insight into their planning department. Students are expected to modify their presentation from their advice and counsel.

All students must have:

    •    Apple Macintosh Airport-equipped notebook computer
    •    Additional anticipated supplies cost is EUR 150 - 300

The account planning boot camp is a 3 month, 12 week program.

Account planning students take 6 lecture/critique/demonstration classes each week, each class is 3 hours long.

Next account planning boot camp starts July 4, 2016!

This is a 12-week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an account planner or junior account planner in an advertising agency or company with an account planning department.

Placement Assistance:

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

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How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

Each program has different requirements.
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