Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.
Learn by doing. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.
In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.
The account planning boot camp is a 3 month, 12 week program.
Account planning students take 3-4 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours. Schedules are set by the registrar and can not be modified.
Classes are held from 7:00 p.m to 11:00 p.m.
Tuition is $2,500.00 total for the 12-week program.
The account planning boot camp is a condensed program with classes during the week and weekends. Guest lectures on Friday evenings with weekend workshops on both Saturday and Sunday. Class schedule will change slightly halfway through the boot camp to provide additional skill-building courses. We do not recommend working during the boot camp.
This is a twelve week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an account planner or junior account planner in an advertising agency or company with an account planning department.
Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.
Throughout the quarter, planners will have the opportunity to work with several different art director/copywriter teams to develop ad concepts from a brief developed by the account planner. Develop the variety of skills you need to work with creatives.