Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.
Learn by doing. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.
In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.
Account Planning Bootcamp: 3.800€
Bootcamp registration fee: 300€
Are there any payment plans available?
Bootcamp: One Time payment: 3.800€ / 3 month-payment: 1.500€ + 1.500€ + 800€
Are there any Early Bird discounts?
Yes, you will get 300€ discount if you apply to any of our bootcamps 60 days before classes start.
Are there any discount for the unemployed?
Yes, we want to help the unemployed to keep on learning, that’s why they will get 25% discount if applying to any of our bootcamps.
The account planning boot camp is a condensed program with classes from Monday to Thursday. Classes run during the afternoon. You can combine your daily work with our bootcamp.
At the end of the account planning boot camp, students will spend an intensive Planners Meeting Point. This is a unique opportunity to meet professionals in the industry and make connections. You will spend about three hours “speed dating” with representatives of the main agencies in Madrid.
The account planning boot camp is a 3 month, 11 week program.
Account planning students take 4 lecture/critique/demonstration classes each week, each class is 3 hours long. Schedules are from 7pm to 10pm and cannot be modified.
WEEK 1: ACCOUNT PLANNING: AN OVERVIEW
WEEK 2: UNDERSTANDING THE ISSUE
WEEK 3: UNDERSTANDING THE IDEA
WEEK 4: THE CREATIVE BRIEF & BRIEFING
WEEK 5: INNOVATION
WEEK 6: QUALITATIVE & QUANTITATIVE RESEARCH
WEEK 7: DIGITAL IMMERSION
WEEK 8: PLANNER AS A CHANGE MAKER
WEEK 9: EXPLORING NEW BUSINESS
WEEK 10: JUDGING EFFECTIVENESS
WEEK 11: COACHING & FINAL REVIEW
This is a 11-week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an account planner or junior account planner in an advertising agency or company with an account planning department.
You will be working on strategies along the whole program: six class briefs plus a real client brief. You will complete the program once your account planning book has been reviewed.