As a creative director at Sapient, Morales leads account teams of designers, copywriters and other creative professionals working on interactive multi-channel campaigns.
Morales began his career as a graffiti artist and has been able to translate that passion for art and expression into a successful advertising career. Before joining Sapient, he was a senior partner and executive creative director at iChameleon. Previously, he ran the interactive department at Crispin Porter & Bogusky, where he was one of the original members of its interactive team. During his tenure at Crispin, Morales worked with numerous name brands such as Burger King, Ikea, Taco Bell, Toyota and DeBeers and received industry recognition for his efforts, including winning the Grand Prix award at Cannes as well as a Cannes Gold Cyber Lion.
- Juan-Carlos Morales Video 5:18See Work