Master's Degree Program Details.

  • Program Description
  • Program Details
  • Tuition
  • Application Deadlines
  • Diploma
  • Materials
  • Schedule

Master of Science in Mass Communication

If you are looking for creative training and the credentials of a degree, the master’s degree offered in collaboration with Florida International University (FIU) based in Miami, Florida is the perfect program for you. 

The master’s degree program available through Miami Ad School is offered in collaboration with Florida International University (FIU) based in Miami, Florida. The purpose of this program is to provide students who are focused on the creative side of advertising and have completed a bachelor’s degree from an accredited university, the option of pursuing a graduate degree to broaden their understanding of communication theory and research. 

Master’s creative track students attend both schools concurrently during a period of approximately 19 months (6 quarters of 10 weeks each at MAS and 5 semesters of 16 weeks each at FIU). Classes at FIU start earlier in the Fall semester.

Tuition is $7,970 per semester paid to FIU.

Tuition is based on the semester system with 5 installments for a total of $39,850
(plus fees) for both schools.

  • Fall - International - February 15 - Domestic - June 1
  • Spring - International - August 1 - Domestic - October 1

    *This is a joint program, you MUST apply to both schools.

The master’s degree program is offered in collaboration with Florida International University (FIU) in Miami, Florida. Upon graduation, eligible graduating students are awarded a Master of Science degree in Mass Communication from FIU, a diploma of completion from Miami Ad School and have a professional level portfolio.   

Placement Assistance:

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

All students must have:

  • Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer (approximately $1,299 to $3,000)
  • Adobe Creative Cloud membership ($19.99/month, requires annual commitment)
  • Printer accepting 11”x 17" (approximately $200 to $300)
  • Smart Phone with video
  • Smart phone accessories: grip ($160); external lenses ($160), tripod for smartphone $25); 3 LED smartphone lights ($60 to $100); GoPro ($350)
  • Zoom H5N recorder $300

The Miami Ad School master’s program is 1 1/2 years/ six quarters. Students will have classes at both FIU and Miami Ad School. Class times for Miami Ad School are:

9 a.m. to 12 p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m. and

7 p.m. to 10 p.m.

Classes are held Monday through Friday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and can not be modified. Please check with FIU for their class schedule.

Master track students take 6 quarters with classes at both FIU and Miami Ad School however, because FIU works on the semester system the first FIU class may start prior to the first quarter at Miami Ad School. Each quarter is ten weeks in length.

Here are some of the areas of study offered in the master’s degree program at Florida International University and Miami Ad School:

Experiments in
Digital Photo

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Short &
Sweet

Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Wordsmithing

Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world that is interesting and entertaining. Tackle grammar and punctuation. Realize the “buck” stops with you.

Script
Writing

Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments and different voices.

Social
Media

Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.

Thinking
Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Everything
is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

Interactive
Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

Digital
Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Video
Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Social
Media

Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.

Motion
Graphics

In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.

The Brand
Called You

Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

It's a Mobile
World

You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.

The
Pitch

Throughout the quarter, planners will have the opportunity to work with several different art director/copywriter teams to develop ad concepts from a brief developed by the account planner. Develop the variety of skills you need to work with creatives.

Product
Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Portfolio
Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Type
Journey

An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.

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How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

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