As an art director your imagination is your best friend. You’ll use design, type, illustration and photography to create anything that can tell a story for a brand. Teamed with a copywriter you’ll brainstorm and produce magazine ads, videos, websites, TV commercials or maybe temporary tattoos or an action figure.
Your training covers everything you need to know for a career as an art director. Courses are practical. Instructors are all top advertising professionals: art directors, creative directors, videographers, producers… They teach you the skills they use everyday at the agencies where they work. Projects are realistic.
You may even work on a live project for a brand and present your ideas to the client. Students have created a Superbowl spot, Facebook app for UNICEF, and videos and social media campaigns for Burger King.
Intern and get real-world experience before you graduate. Students can spend their last quarter getting industry experience. Through partnerships the school has with agencies, students get hands-on experience and build their network of industry contacts while they are still in school.
The art direction program is a two-year (8 quarter) program.
Each quarter is 10 weeks in length followed by a break.
To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
Tuition for each quarter is $4,850 per quarter/ $19,400 a year/ $38,800 total tuition cost for the 2-year program. Tuition is based on the quarter system.
It takes eight quarters (24 months) for completion of the art direction program. Financial aid is available for US Citizens.
This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.
Placement Assistance: Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.
Miami Ad School's art direction program is a two-year/ eight-quarter program. Each quarter of the first year, students have four classes that meet once a week for three hours.
Classes are held Monday through Saturday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and have limited ability to be modified.
All students must have:
Miami Ad School students who spent at least one quarter getting real-world experience in an agency.
Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.
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Join the 7,000 other people who started their career at Miami Ad School.
Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.
The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.
In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.
An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.
Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.
You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.
The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.
Develop an understanding of both aesthetic and functional interactive design components by studying the core aspects of interactive design tools, website and mobile application construction.
In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.
Dig deeper into Photoshop’s capabilities and features. Not only will you become more adept at the different tools but you will use your own photos to create scenes and scenarios typically only found in ones imagination.
There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.
Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
Typefaces are the “voice” of the written word. Learn to cast the most effective voice in the exploration of how typography is used as a way to express emotion, concepts, thoughts and philosophies to communicate a message.
After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.
You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.
Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.
As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.
You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.
Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.