As a copywriter you use words to make people smile, think, cry, laugh or learn something. You'll write stories as short as a tweet or long as a full-page newspaper ad. Teamed with an art director concept ideas for ad campaigns, radio spots, websites, videos, TV commercials and anything else that can help build a brand.
Your training covers everything you need to know for a career as a copywriter. Courses are practical. Instructors are all top advertising professionals: copywriters, creative directors, videographers, producers… They teach you the skills they use everyday at the agencies where they work. Projects are realistic.
You may even work on a live project for a brand and present your ideas to the client. Students have created a Superbowl spot, Facebook app for UNICEF, and videos and social media campaigns for Burger King.
Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in up to four other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts.
The copywriting program is a two-year (8 quarters) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1.200 clock hours.
After spending at least 5 quarters in Rio, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world.
During the 2nd year students can apply to Quarter Brazil Program. It gives students the opportunity to intern at some of the most important agencies in Brazil.
During the first year at Miami/ESPM Rio, students can have an international experience. It’s our Quarter Mercosul Program that gives the students the opportunity to study at Miami Ad School Buenos Aires, in Argentina.
Miami Ad School/ESPM's copywriting program is a two-year/ eight-quarter program. Each quarter students have four classes that meet once a week for three hours.
The schedule of the 2nd year students may vary depending on their Quarter Away choices.
Classes take place either at the school or at advertising agencies. Class time is:
Monday thru Friday: 7:30 p.m. to 10:30 p.m and eventually on Saturday: 9 a.m. to 4 p.m.
Schedules are set by the registrar and have limited ability to be modified.
Miami Ad School students who spent at least one quarter getting real-world experience in an agency.
Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.