Copywriting Program Details.

  • Program Description
  • Program Details
  • Tuition
  • Diploma
  • Materials
  • Schedule

As a copywriter you use words to make people smile, think, cry, laugh or learn something. You'll write stories as short as a tweet or long as a full-page newspaper ad. Teamed with an art director concept ideas for ad campaigns, radio spots, websites, videos, TV commercials and anything else that can help build a brand.

Your training covers everything you need to know for a career as a copywriter. Courses are practical. Instructors are all top advertising professionals: copywriters, creative directors, videographers, producers… They teach you the skills they use everyday at the agencies where they work. Projects are realistic.

You may even work on a live project for a brand and present your ideas to the client. Students have created a Superbowl spot, Facebook app for UNICEF, and videos and social media campaigns for Burger King.

Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in up to four other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts.

Program Length:

The copywriting program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

Program Options:

After spending at least one year (4 quarters) in San Francisco, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world.

Tuition for each quarter is $4,850 per quarter/ $19,400 a year/ $38,800 total tuition cost for the 2-year program. Tuition is based on the quarter system.

It takes eight quarters (24 months) for completion of the copywriting program. Financial aid is available for US Citizens.

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.


Placement Assistance: Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

All students must have:

  • Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer (approximately $1,299 to $3,000)
  • Adobe Creative Cloud membership ($19.99/month, requires annual commitment)
  • Printer accepting 11”x 17" (approximately $200 to $300)
  • Smart Phone with video
  • Smart phone accessories: grip ($160); external lenses ($160), tripod for smartphone $25); 3 LED smartphone lights ($60 to $100); GoPro ($350)
  • Zoom H5N recorder $300

Miami Ad School's copywriting program is a two-year/ eight-quarter program. Each quarter of the first year, students have four classes that meet once a week for three hours. Class times are:

10 a.m. to 1p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m.

7 p.m. to 10 p.m.

Classes are held Monday through Saturday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and have limited ability to be modified.

In a student's second year, their schedule will vary depending on their quarter away choices (i.e. Agency Lab, Internship or classes in a school).

Get real-world experience while you're in school.

Intern and even take classes inside an advertising agency.   Learn More >

[96%]

Miami Ad School students who spent at least one quarter getting real-world experience in an agency.

[80%]

Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.

Here are some of the copywriting courses in our program:

Ideas
First

Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Idea
Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Experiments in
Digital Photo

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Video
Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Story
Writing

The art of storytelling is a crucial skill. Learn about plot development, story and character arcs, telling stories not only in multiple installments, but in multiple mediums (blogs, point of view, transitions, voice, persuasion).

Thinking
Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

User
Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Visual
Impact

Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.

Everything
is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

It's a Mobile
World

You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.

Head to
Head

It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.

Portfolio
Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Gaming
Concepts

Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.

Interactive
Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

The Brand
Called You

Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

Pop Culture
Engineering

This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.

Short
Cutz

After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.

Digital
Imaging

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Short &
Sweet

Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Wordsmithing

Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world that is interesting and entertaining. Tackle grammar and punctuation. Realize the “buck” stops with you.

Improv & Stand-
Up Comedy

Presence, gumption and the ability to think on your feet make for an excellent presenter. Through improvisational exercises and dialogue writing you will lose your stage fright and become a stellar comedian.

Script
Writing

Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments and different voices.

Digital
Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Social
Media

Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.

Product
Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Get a
Job

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.

Self
Promotion

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.

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How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

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