Sao Paulo? It’s crazy. A mixture of New York, Tokyo, Rome, Heaven and Hell. It has everything. Good and bad. What kind of music do you like? “MPB” What kind of food? What kind of fashion? “Patricinhas” Cars. Motorcycles. Buses. Smog. So, go to the beach; it’s only an hour away. Or walk over to Ibirapuera Park and listen to Rita Lee. You can find whatever you’re looking for and maybe whatever you’re running from.
Whatever else Sao Paulo may be, it’s likely the most creative city on the planet. The Brazilian agencies clean up in international awards. The clean dramatic visual approach of Brazilian advertising is now copied all over the world. But the Brazilians are still the best at it.
Programs taught in Sao Paulo:
- Art Direction
- Graphic Design
- Bootcamp for Account Planning