Our school is in the digital heartland of buzzy, Surry Hills. Our teachers come from agencies and tech companies across the board, multinationals, creative hot shops, brand consultants and research agencies: Clemenger BBDO, DDB, Havas, JWT, Leo Burnett, M&C Saatchi, McCann, Ogilvy, Razorfish, R/GA, Saatchi & Saatchi, The Leading Edge, TBWA and The Monkeys. They are keen to get a close look at our emerging talent! Our classes are small and more like tutorials than lectures. That means you’ll get 1:1 feedback on your work in each session. And you’ll instantly become part of the school family. Teachers train you in their agency or at the school after hours. You’ll learn from the industry’s best: heads of planning, creative directors, video directors, veteran copywriters, senior art directors and digital wizards.
The Sydney school conducts 10-week boot camps solely at the moment. They are designed for aspiring creatives and planners. Each boot camp teaches brand strategy, creative and basic software skills. These planning tools help creatives develop engaging ideas and a framework to effectively present them. Idea generation and concept development enhance planners’ skills set and software skills to help in developing a professional portfolio. In an industry increasingly relying on cross skilling, our students are highly sought after.
Our boot camps are open to international students on a holiday visa that allows them to study here for 3 months. You don't need TOFL or IELTS or proof of funds, just a good command of English and insurance. For visa information, visit the Australian government site https://www.border.gov.au
As for the town of Sydney? Whether you’re looking for the latest pop culture trends in visual art, design, music, or fashion, you’ll find it here. It’s also one of the most culturally and ethnically diverse cities in Australia and the world. The Lonely Planet reports that Australia’s best musicians, foodies, actors, writers and architects flock to Sydney. They call it a ‘hyper-energetic, ambitious marketplace of the soul, where anything goes and everything usually does.’ And let’s not forget the surf culture. Sydney is set along miles and miles of ocean coastline and has 32 beaches. Lots of culture happening there, even in winter.
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Our teachers are working in the industry so they provide great work contacts. After completing the boot camp eligible students (domestic students and international students on a work visa) can apply for a 10 week internship. We introduce you to a number of Australian agencies who choose their candidates based on portfolio and an interview. Sydney agencies where our graduates work or have interned include: Clemenger BBDO, DDB, Leo Burnett, McCann, R/GA, M&C Saatchi, Saatchi & Saatchi, Sapient Razorfish, AJF Partnership, WiTH Collective, UM and JWT.
Miami Ad School is for those who would like to dive in head first to the world of Creative Planning, it's full on but very rewarding. The highlight for me was spending hours and hours learning from Sydney's finest Creative and Planning industry leaders from the biggest and best agencies. To usually access this level of talent you'd be paying a sizeable hourly fee, so for me this alone made it worth doing!
James Pick, Media Manager at Woolworth, Sydney
Flying over from Switzerland to attend the Sydney’s Miami Ad School Boot Camp in Account Planning was a great investment! The best creatives and planners in the field inspired and pushed me to the limit. Working in small groups and teams highly motivates and leads to intense feedback. The Boot Camp definitely opened the door for me to work in this creative industry!
Livia Bigler, Campaign Manager at ENIGMA SA, Switzerland
Miami Ad School has given me a strong understanding and skillset in planning and creative. Learning from the best creative talents in the industry was the highlight of my time here, inspiring me to constantly challenge myself. Jumping head-in into the advertising industry through Miami Ad School was definitely a great decision!
Caroline Chee, Junior Planner, Singapore.
Even though the boot camp was for Account Planning we touched upon all areas on advertising including how to win business without pitching. When I started this course I didn't know whether I wanted to be a planner or a creative but by the end of the course I saw what my strengths are and I got feedback from many industry leaders and now I am confident about being a planner.
One of the best benefits of the course is getting to meet the industry leaders. They teach you things which you would have never expected. Meeting industry leaders and knowing their stories really opened my mind and dispelled the limiting beliefs I had about not being able to fit in because I am not a local or am not from the industry (management consultant from India).
The most empowering outcome of the course is not just that you have a great portfolio which some of the best industry leaders help refine, it's not that you network with people you otherwise wouldn't be able to, or the fact that you get to work on real life project, but being confident that you are in a good position to land a job and to perform in it.
Neeha Liza George, junior planner, Melbourne.
I thought the boot camp was essential to any creative trying to break into the industry. Understanding strategy goes a look way as a creative in understanding why and how creatives should approach briefs. The boot camp strengthened our connection with the strategy department and the more we are on the same page as the strategists the more likely we are to create great work together.
Jake Blood, Art Director, CHE Proximity (BBDO)
I completed the Miami Ad School Account Planning boot camp in 2016. Every week, we’d learn something new from industry professionals and worked on live briefs. We learnt to uncover brand and consumer insights, and to come up with big, creative ideas . By the end of the ten weeks, I had plenty of ideas to put in my portfolio and a strong foundation in strategy for my creative career. I definitely wouldn’t be where I am today, working at DDB Sydney without it. If you’re waiting for a sign to sign up, here it is. Just do it. You won’t regret it’.
Anne Lau, copywriter at DDB
Firstly, thank you Helga for this course and for bringing such good professionals to teach us. I had so much fun! I’ve learned key knowledge that will be useful in my future. All the teachers have been super inspiring. Being in touch with the professional world and meeting them is amazing. Each teacher has given us a particular perspective of strategic and creative processes (that I never thought of before,) so we finished the course with a rich learning.
The live client pitch is the one I’ve enjoyed most as we went deeply into market research for it. From every pitch and campaign I took out something new to learn. For me it has been a great experience to come here to Sydney to study what I love and to meeting all the students. We are like a little family now. I feel part of Miami AdSchool.
Pau Bajuelo, Junior Planner, Barcelona
The course gave me a solid foundation of understanding planning and what’s involved. The teachers were invested in extracting the most out of the students in helping them progress with their goals.
Zander van Oldenborgh, Art Director
The teachers were all top notch and are from different agencies. These industry professionals have their unique but interesting way of teaching. It was different and an experience, every time again. Each week you see a new part of strategy in depth and think: "I didn't even know this was possible."
This course doesn't give the 'school' feeling. You are interacting with professionals who like their job and want to share their knowledge in any way possible. Loads of classes are on location (agencies) and the school in Sydney is a playful environment with different cosy corners to work and.. hide. The location of the school is very good, five minutes from the city and the main train station is really close by.
If you are interested in this school you will encounter Helga, the headmaster. Helga is unique and I'll tell you why. One day a friend and me went bouldering in the morning, I class later that day. When jumping down in a wrong way during the bouldering something felt wrong in my back and we quit the session for that day. When going home I laid on my bed and napped for and hour. The moment of waking up I had the feeling something was wrong. So I send an email to the teacher that I couldn't make it that evening because of my back and that I thought it was broken. The moment Helga heard about this she wanted to jump in her car and help me out. She called me directly and wanted to know how it went at the doctors'. The weeks after she kept asking me how it was and gave tips on how to improve my back.
That is Helga: helpful, mindful and sincere.
Before I attended this course I was an unguided projectile that knows not what he wants.
Now I have a target and a decent basis to work from.'
Laurent Verheyen, aspiring Creative Planner, Belgium