As an art director your imagination is your best friend. You’ll use design, type, illustration and photography to create anything that can tell a story for a brand. Teamed with a copywriter you’ll brainstorm and produce magazine ads, videos, websites, TV commercials or maybe temporary tattoos or an action figure.
Your training covers everything you need to know for a career as an art director. Courses are practical. Instructors are all top advertising professionals: art directors, creative directors, videographers, producers… They teach you the skills they use everyday at the agencies where they work. Projects are realistic.
You may even work on a live project for a brand and present your ideas to the client. Students have created a Superbowl spot, Facebook app for UNICEF, and videos and social media campaigns for Burger King.
The Sydney School teaches Art Direction in boot camp format. In 10 intensive weeks you’ll complete a crash course in Art Direction fundamentals as well as brand strategy, idea generation and basic digital skills. Together with your partners you’ll work on briefs including a live client brief. You’ll finish up with a mini portfolio for four case studies.
The planning tools you’ll learn will you help you develop engaging ideas and give you a framework to effectively present them. In an industry increasingly relying on cross skilling, your creative skills set combined with planning tools will give you a head start.
This is what Brian Jefferson, Group Creative Director of CHE Proximity, BBDO said:
"It’s always tough hiring young talent and throwing them into the deep end of a busy and demanding department, but when they are able to think strategically as well as generate fresh, modern ideas – it allows us to let them tackle real briefs for real clients, making them effective members of the creative team from day one."
The tuition cost for the 10 - week boot camp is AUD $5,500 incl GST.
You’ll take five weekly classes over 10 weeks, taught after hours. Teachers train you in their agency or at the school. You’ll learn from the best, copywriters, creative directors, planners, digital wizards, video directors…
This is a 10-week program with the primary purpose of assisting students in developing the skills that can get them a job as a creative with sound a brand strategy skills.
You will receive a Certificate of Completion, a transcript of grades and leave with a professional portfolio of four case studies. To qualify for a completion certificate, all students must complete all required units and attain the designated number of hours in their program of study.
Students who wish to continue with the 2-year portfolio course gain a credit which gives them the option of transferring to any of the other Miami Ad schools to complete the additional seven quarters.
After completing the boot camp eligible students (domestic students and international students on a work visa) can apply for a ten-week internship. We introduce you to a number of Australian agencies who choose their candidates based on your portfolio and an interview.
The boot camp is a condensed program with 5 classes weekly taught in the evening 6pm to 9pm, Mondays to Thursdays and 5pm to 8pm on Fridays. Classes are either taught at agencies or the school. At the end of the program, you’ll visit advertising agencies and meet with creative directors who will give you an insight into their company’s philosophy, culture and the workings of their social media department.
All students must have:
*Students who do not already own these materials will be required to purchase them as a condition of admission.
Miami Ad School students who spent at least one quarter getting real-world experience in an agency.
Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.
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Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.
The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.
In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.
An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.
You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.
The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.
Typefaces are the “voice” of the written word. Learn to cast the most effective voice in the exploration of how typography is used as a way to express emotion, concepts, thoughts and philosophies to communicate a message.
Develop an understanding of both aesthetic and functional interactive design components by studying the core aspects of interactive design tools, website and mobile application construction.
Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.
In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.
There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.
Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.
Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.
Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.
As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.
You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.
An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.
After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
Dig deeper into Photoshop’s capabilities and features. Not only will you become more adept at the different tools but you will use your own photos to create scenes and scenarios typically only found in ones imagination.