As a copywriter you use words to make people smile, think, cry, laugh or learn something. You'll write stories as short as a tweet or long as a full-page newspaper ad. Teamed with an art director concept ideas for ad campaigns, radio spots, websites, videos, TV commercials and anything else that can help build a brand.
Your training covers everything you need to know for a career as a copywriter. Courses are practical. Instructors are all top advertising professionals: copywriters, creative directors, videographers, producers… They teach you the skills they use everyday at the agencies where they work. Projects are realistic.
You may even work on a live project for a brand and present your ideas to the client. Students have created a Super Bowl spot, Facebook app for UNICEF, and videos and social media campaigns for Burger King.
The Sydney School teaches four subjects of the copywriting portfolio course plus Creative Planning: Introduction to Copywriting, Introduction to Art Direction and basic execution, Brand Strategy and Idea and Campaign Development, Together with your planning partners you’ll work on briefs including a live client brief. You’ll finish up with a mini portfolio for five case studies.
The planning tools you’ll learn will you help you develop engaging ideas and give you a framework to effectively present them. In an industry increasingly relying on cross skilling, your creative skills set combined with planning tools will give you a head start.
This is what Brian Jefferson, Group Creative Director of CHE Proximity, BBDO said:
"It’s always tough hiring young talent and throwing them into the deep end of a busy and demanding department, but when they are able to think strategically as well as generate fresh, modern ideas – it allows us to let them tackle real briefs for real clients, making them effective members of the creative team from day one."
You’ll take five weekly classes over 10 weeks, taught after hours. Teachers train you in their agency. You’ll learn from the best, copywriters, creative directors, planners, digital wizards, video directors, art directors…
The tuition cost for the 10 - week boot camp is AUD $5,500 incl GST.
This is a 10-week program with the primary purpose of assisting students in developing the skills that can get them a job as a creative with sound brand strategy skills.
You will receive a Certificate of Completion, a transcript of grades and leave with a professional portfolio of four case studies. To qualify for a completion certificate, all students must complete all required units and attain the designated number of hours in their program of study.
Students who wish to continue with the 2-year portfolio course gain a credit which gives them the option of transferring to any of the other Miami Ad schools to complete the additional seven quarters.
All students must have:
*Students who do not already own these materials will be required to purchase them as a condition of admission.
The boot camp is a condensed program with 5 classes weekly taught in the evening 6pm to 9pm, Mondays to Thursdays and 5pm to 8pm on Fridays. Classes arentaught at agencies.
Please note: Applications must be received 3 months before the start.
Miami Ad School students who spent at least one quarter getting real-world experience in an agency.
Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.
Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.
Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.
The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.
An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.
You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.
The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.
Develop an understanding of both aesthetic and functional interactive design components by studying the core aspects of interactive design tools, website and mobile application construction.
Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.
Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.
Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world that is interesting and entertaining. Tackle grammar and punctuation. Realize the “buck” stops with you.
Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments and different voices.
Presence, gumption and the ability to think on your feet make for an excellent presenter. Through improvisational exercises and dialogue writing you will lose your stage fright and become a stellar comedian.
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
The art of storytelling is a crucial skill. Learn about plot development, story and character arcs, telling stories not only in multiple installments, but in multiple mediums (blogs, point of view, transitions, voice, persuasion).
Advertorials or “special advertising sections” and blogging have made the editorial mode of writing a key skill for a copywriter to possess and master. Learn elements of news writing, interviewing and answer the five Ws.
Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.
As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.
You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.
You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.
Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.
There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.