Ideas that Drive Us: Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas. DDB's approach is based on a more collaborative and productive relationship with our clients and partners to find the hidden potential of people, brands and business.
Insight into Human Nature: We believe that great ideas are generated by the ability to respond creatively to keen insights. One good idea can propel brand for years. At DDB we are looking for insights that incite.
Respect for the Customer: DDB was way ahead of the curve when we recognized that brands are in the hands of consumers, not brand managers. Nothing could be more important and relevant today, proving that great ideas endure.
Respect for Our World: As communicators DDB is in a position to use our creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level."
Individual Freedom: Creativity is freedom of expression. At DDB, we believe that to attract the best talent, we must offer an inspiring environment that encourages individual freedom and growth. This idea was critical at the inception of DDB and remains so today. Keith Reinhard took this a step further with the Four Freedoms. They are not just feel-good philosophy. They are good business practice.- Freedom from fear- Freedom to fail - Freedom from chaos- Freedom to be.