Draft FCB: RETURN ON IDEAS™ We are in the business of building business. We do it by transforming strategy, creativity and analytics into brilliant business-building ideas that have the greatest probability of selling our clients’ products and building their brands.
INSIGHT TO INCITE™ It’s all about inspiration and motivation. Turning insights about the consumer, the client and the competition into ideas that incite consumer behavior. Our approach uses a unique combination of creativity and analytics to reduce the uncertainty and increase reward. In other words, we embrace risk but we take responsibility.
DDB: The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of creativity. Over the years we have grown to over 14,000 people in nearly 100 countries, but despite this size, we share a collective personality. We are all passionate for our work and pursue excellence in all that we do. Last, but not least, (we think), we are fun to be with.
Our roots in creativity and humanity have developed a culture that inspires powerful creative collaboration across borders, across disciplines and with clients, generating better ideas and better results. We love to blow people away with our ideas.
Energy BBDO: So what makes this 210-person agency unique? Well for one thing, Energy BBDO’s tagline might be ‘Energize People. Energize Brands’, but it’s the first time I’ve seen the creative department have its own tagline, painted ever so lovingly on the creative director’s wall. “Kick-ass creative without being an asshole,” exclaims Bobby Pawar, Group Creative Director. “Quite a few agencies out there do great work, but aren’t necessarily great environments to work in. There’s lots of internal conflict, backstabbing, long, stressful hours into the night, and these problems tend to be overlooked because the final work is good. Here we strive to do wonderful work, but still be nice to each other and go home with a smile at the end of the day.”
Integration has been a catchphrase thrown about the advertising world for a number of years now. For a campaign to truly stretch across all available media, general advertising can’t be kept too separate from interactive departments. At Energy BBDO, the interactive division is fully embedded in the creative department. “When I came to BBDO,” says Sean Donohue, Online Creative Director, “I didn’t come here to start my own little interactive fiefdom in the corner on another floor, I came to work right alongside the creatives as one team.” The interactive people are also brought into the initial stages of almost every creative brief. “It’s not like the art director and copywriter go off and come up with an idea, then go to the interactive people and say ‘hey, can you execute this for us?’ When the interactive people are involved from the beginning, the idea comes first, not the medium. It’s not ‘here’s a TV campaign, and here’s how it might work online,’ but rather ‘here’s an idea, and if that idea works best interactively, and doesn’t involve television at all, so be it.”
Lapiz: Considered one of the fastest-growing multicultural agencies, Lapiz , which means "pencil" in Spanish––taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Lapiz employs bicultural and bilingual professionals, and our vision and mission drive everything we do. Our leaders have decades of experience, which allows us to understand all the details that combine to make the Hispanic marketplace unique. Lapiz ranks as one of the top Hispanic agencies in the country.
Originally formed as the Hispanic Division of Leo Burnett USA, Lapiz has been delivering the best advertising results in the industry since 1987. In 1999, we established our own identity as Lapiz, and we have been operating independently with the Leo Burnett Worldwide, Inc. network ever since. Leo Burnett Worldwide, Inc. is a wholly owned subsidiary of Paris-based Publicis Groupe, the world's fourth largest marketing communications holding company.
McGarry Bowen: is a place where creativity blossoms and clients feel at home. A place where we never forget that an idea isn’t really an idea unless it has at its center a core emotional truth. We believe in something more than mere “integration.” Maybe it should be called “unification.” It’s a place that required us to build an agency from the ground up -- with one P&L, one point of contact and a single-minded focus on creating big ideas and organizing ideas. All that, and an equally adamant focus on delivering those ideas anywhere and everywhere that customers are.
People often ask us how we were able to grow as quickly as we have. It's simple. Do what you love. Love what you do. The work, the challenges, the stress, the people, the results ¬ it’s why we get up every day. That love is the only way to consistently bring the level of passion and commitment that great brands require and deserve. We feel that our clients around the world agree. Don't take our word for it, though. Ask them.