Draft FCB: RETURN ON IDEAS™ We are in the business of building business. We do it by transforming strategy, creativity and analytics into brilliant business-building ideas that have the greatest probability of selling our clients’ products and building their brands.
INSIGHT TO INCITE™ It’s all about inspiration and motivation. Turning insights about the consumer, the client and the competition into ideas that incite consumer behavior. Our approach uses a unique combination of creativity and analytics to reduce the uncertainty and increase reward. In other words, we embrace risk but we take responsibility.
McGarry Bowen: At our core is an agency philosophy that focuses on tenacity. Determination. The willingness not just to knock on doors, but to break down doors. We take pride in our work ethic. We do breakthrough, cutting-edge work for some of the biggest brands in the world. And some of the sharpest minds in advertising work here. We see a promising future with the talent we attract and maintain, creating an ever-growing family. We see the best and brightest filling our ranks, working with and learning from legends in the business, and we seen them becoming leaders in the field. We are dedicated to teaching, mentoring, and growing the careers of the best and brightest that make up our agency.
Merkley & Partners: We are about making connections for our clients. For ourselves. We are in the business of connecting people to Brands. We make connections that stick. For our clients, we create a bond that connects a Brand and a consumer. We create a connection between words and images that changes people's behavior. Internally we connect with each other...We connect by spreading thoughts and ideas, one person to another. We connect by being people-friendly. We connect within our own halls.
Saatchi & Saatchi: The New York office is the largest agency in the 150-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s fourth largest communications group. Our purpose is to be revered as the hothouse for world-changing creative ideas that create sustainable growth for our clients. Sustainable growth – not just the sexy, short term skyrocket growth many agencies tout in their case histories, which is often followed by declines in years two, three and beyond. Rather, we apply our creativity to helping client partners like P&G, General Mills, Ameriprise, Novartis, Toyota, JCPenney, and New York State Department of Economic Development (I Love New York campaign) to grow in a fiscally responsible and reliable way, as in every quarterly earnings report.
We believe the future belongs to brands that achieve potent and meaningful connections with consumers. And here’s another key thing we believe: A great idea is not a great idea until it touches the buyer. And that can happen in media, online, in the store, through packaging or on a cell phone – so we take every touch point into consideration.
Revolucion: Everything we do delivers on two words, INSPIRE CHANGE. Through inspiration, we create followers, spokespeople and ambassadors. It's how we change everyday consumers into lifelong brand believers.
Vidal Partnership: Our mission is to be the most effective Hispanic communications agency in the U.S. dedicated to our core business and our clients' success by delivering unmatched market insight, innovation and flawless execution across a broad range of communications disciplines.