Miami Ad School grads German Rivera Hudders (AD) and JJ Kraft (CW) brought home a Bronze Lion from Cannes for “Solar Forecast” for NRG Energy.
The project, which was recognized in the Creative Data category, is a great example of the new and unconventional ways today’s creatives are telling brand stories.
Combining the almost uniquely American weather-monitoring obsession with the solar energy data NRG complies on an ongoing basis, the duo added solar energy forecasts to standard weather reports from various media outlets. So, in addition to knowing that it’s going to be 72° F and sunny in LA today, viewers found out how much electricity the sun would be providing. This draws attention to NRG and to the potential of clean, renewable solar energy in a way that created interest and added value to the viewer. In the context of a weather report, the solar forecast stands out while being seamlessly integrated.
Every brand has a story, and every story can be told in just the right way and in exactly the right setting. We can show you how.
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Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.