28 Feb 2013

7 Ways to Write Better Creative Briefs

"A brief is a labor of love. The planner should care deeply about every single word on the page."

Brilliant creative work almost always begins with a killer brief. It's the planner's role to develop creative briefs filled with insight, consumer understanding, and inspiration for the team and for your clients. So, better briefs = better work! Simple, right?


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26 Feb 2013

Why big idea portfolios and internships are important

An interview with Y&R’s Global Creative Talent Coordinator

Recently we caught up with Alexis Gianoulis, Global Creative Talent Coordinator for Y&R in New York. She visited Miami Ad School South Beach to review portfolios and help students who are getting ready to graduate with interview skills and tips for their books.


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11 Feb 2013

If You’re Going To Be In Advertising You Have To Play As A Team

Working Together and Networking On The Soccer Field

Soccer Sundays are a long tradition at Miami Ad School- Miami. For 20 years, students, teachers/local creatives and staff flock to Flamingo Park in Miami Beach to run around the field and get their creative juices flowing again. Although it may seem like just a sport, working together and communicating helps in many situations on and off the field.


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