Art directors work in advertising agencies and digital companies. They brainstorm with copywriters to come up with ideas for all sorts of media. Then they collaborate with illustrators, directors, photographers, claymation artists or programers to bring the ideas to life. So if directing a photo shoot for Skittles, creating a Super Bowl spot for Bud Lite or an online game for Volkswagen sounds interesting (this is the kind of stuff our graduates do) take a look at:
Digital designers work in advertising agencies and digital companies. They mix color, ideas, motion, space, images, type and interactivity to create almost anything you can think of. So if creating a line of greeting cards for Starbucks, product designs for Joe Boxer, web site for Coke or blog for the gaming industry sounds interesting (this is the kind of stuff our graduates do), take a look into:
Digital photographers freelance and work in a company's in-house production department. With their cameras they capture smiles, juicy steaks, drops of dew on a leaf, beautiful women and the highlight on a wine bottle. If manipulating pixels, motion and moments to tell visual stories that will appear on magazine ads, web sites and publications like Elle Decor and The New York Times sounds interesting (this is the kind of stuff our graduates do), take a look into:
Account planners work in advertising agencies and digital companies. They use their strong analytical and communication skills to develop brand strategies. So if developing a plan to empower people to quit smoking, moderating focus groups for Clearasil and re-living those awkward, teenage years, hopping the red-eye to Mexico City to discover why twenty something men in bars order Dos Equis, embracing your inner nerd by conducting a quantitative survey on the modern definition of "Fun" for Ritz Crackers or harnessing your inner Jedi power to convince clients to buy daring campaigns sounds interesting (this is the kind of stuff our graduates do), take a look into:
Communication planners work in advertising agencies and media companies. They use their strong communication skills, knowledge of pop culture and can-do attitude to develop ideas that engage people.
Have you noticed that everyone uses their cell phone as their real time piece? Our grads did and shifted Timex, a technology brand, to a fashion brand by linking the watch to preppy couture. They also created urban basketball tournaments for Reebok to make the brand more inner-city. If these jobs our grads have sound interesting take a look into:
Copywriters work in advertising agencies and digital companies. They brainstorm with art directors on TV commercials, radio spots, print ads, web sites and anything else digital. Then they write dialogue, create characters and finish up in a production studio. So if creating the next video game for Burger King, TV commercial for Axe or reality show for MTV is what you'd like to do (this is the kind of stuff our graduates do), click to learn about: