"I decided to ask one of the creative directors, Cassiano Saldanha, if there was any work I could jump in on. He looked at me, and with a smirk asked if I could write a rap for the Motorola Xoom Tablet launch. Two other creatives and I threw lyrics around until they landed on paper. Doing my best impression of an MC I rapped the lyrics to Cassiano. He told me to make a beat, because I’d be pitching it to the client on Monday.
I sat outside the conference room going over the lyrics with butterflies in my stomach. Next, I remember twenty pairs of eyes locked with mine. Cassiano hit play and it was show time. When the song ended there was laughing and applause. I thanked them, went upstairs and got back to work on my other briefs. A few minutes later, I was told Motorola loved the idea and wanted to shoot a legitimate music video and they wanted me to actually be in the video.
We jumped in the studio to record the track (I’ve always wanted to say that). The video shoot took two days. The spot aired throughout Brasil on public and cable television, in movie theaters, and as the super banner on Yahoo and Youtube Brasil. The entire experience was incredible, the people that I worked with throughout this process have become my mentors and close friends. I want to thank both Miami Ad School and Ogilvy, Sáo Paulo for providing this opportunity and taking a chance on a kid from Wisconsin."
- Travis Klausmeier, copywriting student