copywriting
PROGRAM OVERVIEW
The backbone of the Copywriting and Art Direction programs is advertising concepts. As for art directors, the concept—the idea—is crucial. No effective advertising or design exists when there is nothing to say. In most cases, the copywriting students, will be teamed with art direction students just as they will be teamed when they work in an ad agency. Still, make no mistake, copywriters will have to write. Long copy, short copy—even stories and scripts. The web has brought copy back from obscurity. Films on the internet, video games and even TV program ideas. So, the curriculum for copywriters reflects this rapidly evolving media circus.
Read MoreCOURSES
SOME OF THE CLASSES YOU'LL TAKE
ADR 102 Brands & Branding
You’ve always had a sneaking suspicion that there was something vaguely suspicious about that authentic “Ronex” watch you purchased off the street. In this you’ll learn how to uncover the soul of a brand and harness its mighty power.
ADR 105 Intro to Strategy
Strategy is the plan to get what you want done, done. Smart strategic thinking is the best way to set yourself apart from other wannabe art directors and make creative directors say Wow, I wish I’d thought of that.
INSTRUCTORS
COPYWRITING PROGRAM
Pablo Almansa • Photographer
Jesús Alonso • Photographer
Niels Alzen • Creative Director, Freelance
James Allen • ACD, iChameleon Group
Claudia Bach • Creative Director, KNSK
PLACEMENT
WHERE OUR GRADS WORK
180, Los Angeles
20:20, London
Agency.com, San Francisco
Aimaq Rapp Stolle, Berlin
AKQA, NewYork
AKQA, SanFrancisco
Alibi, Geneva
Alma DDB, Miami
Amazon Advertising, San Francisco
American Greetings, Cleveland