Aviva 99

Aviva 99


Students:

Matthew Kern

Westley Taylor

AWARDS / RECOGNITIONS:

D&AD

The life insurance company Aviva charged us with one task: rebrand saving and make it front of mind for the next generation of consumers. In these trying economic times convincing young people to start saving can seem daunting. What teen would listen to a big insurance company telling them what to do? Rather than beat our target over the head with a message, we thought of a better place for it to come from: themselves. Branded online entertainment acts as a platform for young people to share information on smart financial practices. By creating an engaging medium that encourages participation we allow Gen Y to stand on its own. They gather strength from their connections and use it to face the future together.


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