Balls of Pride
A social media campaign created to amplify the voice of the LGBT community by using straight men
AWARDS / RECOGNITIONS:
Straight men avoid publicly stating that they’re pro gay for various reasons. The idea of the copywriting and art direction students from Miami Ad School is to have their girlfriends do it for them. That makes them pro-gay and unquestionably straight at the same time!
Using a social media platform, the girlfriends of our pro-gay ambassadors will tag them, using a Balls for Pride statement, where the cause message will be communicated. With this tag, the couple automatically shares a pair of balls on the board wall, student's digital ball pit, when the campaign bits the world record of balls in a ball pit, the digital pit will take shape out site the digital world.
Pride week 2011 is launched, this time with the help of straight couples, breaking a world record for gay rights. A place where gay people can celebrate their sexuality in a sea of compassionate balls.
By showing that women believe in been pro-gay is a an attractive quality, the social media campaign, make it desirable for single straight man as well.
Founded in 1993, Miami Ad School has grown to a network of 15 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.