ASPARAGUS, IN-STORE PRINT

BRETT WILLIS, AD/CW

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  • Asparagus: In Store Print
Students: Brett Willis, AD/CW
Location: Miami Beach
Teacher: Alice Shin
Awards: Gold Top Dog
Brand: Asparagus
Notes:

These ads are aimed at 25 to 30 year olds, in grocery stores. The intent is to position asparagus as the highest-class vegetable.

Headlines:

#1. "An apple a day?"

Asparagus guffawed.

#2. Butler sold separately.

#3. It's appropriate to extend your pinky whilst eating.

Tag Line:

Asparagus. Rich Flavor.