Change for Change

Transforming the world by shopping online


Students:

Thomas Ilum

Vera Karpova

AWARDS / RECOGNITIONS:

D&AD
Future Lion

Students at Miami Ad School, found a way to increase the amount of charity donations by making it as simple as shopping online.

“Change for Change” is a campaign in the form of a button, that will allow online shoppers to round up their bill every time they make a purchase online, the change will become an immediate donation to the shopper's preferred charity.

The innovative idea is designed to work online and offline and to use social media platforms as sharing tools to spread the changing message all over the world.


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