Color Up New York City Campaign

Integrated campaign created to reduce environmental impact in New York caused by cars.


Students:

Eszter Kazinczy

AWARDS / RECOGNITIONS:

D&AD

Color Up NYC! A campaign created in order to reduce environmental impact in New York caused by cars. To raise awareness of the problem, the ice cream company turns Google Street-view into black and white which symbolizes the dramatic effect of the harmful smog, which literally desaturates the city. As a solution the ice cream company installs the Roller Coaster city bike share system in New York to encourage people to ride the bike instead of taking a cab. The campaign uses different media platforms such as online, packaging design, product service and outdoor advertising.


×

How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

Each program has different requirements.
Tell us a little about you.