Ice Cream for Change

Unilever - Solve megacity problems


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D&AD Yellow Pencil

Gay propaganda is forbidden in Moscow. A lot of countries condemn this, but it's time for personal support from inside the country. Ben and Jerry’s creates special packages replacing ‘Ben’ and ‘Jerry’ with names of gay couples and sell them in supermarkets in Moscow. Additionally gay Moscovites can participate in gay prides around the world. They dance in front of their webcam and are projected live on Ben and Jerry’s trucks in gay prides worldwide. Being the first to ‘infiltrate’ the country with our gay support campaign we hope to inspire many others and be a catalyst of change.


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