A temporary tattoo that measures the levels of alcohol content through the skin.
AWARDS / RECOGNITIONS:
Future Lions honored another team from Miami Ad School San Francisco, Divya Seshadri and Meghan D. O'Neill, who created a fun safe-driving solution inspired Heineken. The "Safe Stamp" is a flat microchip applied with temporary tattoo paper that gets placed on the bodies of bar or "clubgoers" and measures their blood alcohol content through their skin. Once the stamp glows blue, it shows the drinkers have surpassed the legal driving limit.
Founded in 1993, Miami Ad School has grown to a network of 15 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.