Awareness campaign designed to increase early breast cancer detection and save lives.
AWARDS / RECOGNITIONS:
Three portfolio students from Miami Ad School who where doing Quarter Away in Hamburg, got inspired by Victoria's Secret, the most popular and largest American retailer of lingerie, to create the Project Pushup, a innovative and award-winning campaign designed to bring awareness during Breast Cancer month.
The idea is to help detect breast cancer by placing breast imaging machines in the most popular Victoria's Secret stores, and invite women to use the machines and get a scan to check for possible tumors. The scan will take only 8 seconds and within 48 hours, the customers will receive a text, either notifying them that they are ok or asking them to make an appointment with their doctor to follow-up.
Founded in 1993, Miami Ad School has grown to a network of 15 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.