24HR FITNESS GYM

AMAN GULATI, AD; ARON TIPTON, CW

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  • Challenge & Insight
  • Solution
  • GPS apps
  • Signs - 24hr Fitness. Keep Active.
Students: Aman Gulati, AD; Aron Tipton, CW
Location: Miami Beach
Awards: Silver ADDY
Brand: 24hr Fitness
Notes:

Challenge: Speak to the serious health conscious consumer and get them to switch to 24 Hour Fitness from their current health club. Positioning 24 Hour Fitness as the health club they should belong to.

Insight: 24 Hour Fitness understands this niche of consumers always thinks about their health and wants to exercise whenever possible.

Solution: Through a series of ambient and mobile ideas, 24 Hour Fitness will show they are dedicated to fitness and want to provide every opportunity for the consumer to stay healthy.

24 Hour Fitness. Keep active.