COLGATE SMILE TOOL
FABIAN REUTSCHI, CW; LUIS DOMINGUEZ, AD
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| Students: | Fabian Reutschi, CW; Luis Dominguez, AD |
|---|---|
| Location: | Miami Beach |
| Teacher: | Andrew Speyer |
| Awards: | Young Guns |
| Brand: | Colgate |
| Notes: | Target audience: Free-spirited, US-based "Move-outs" (18-24), who are entering a new stage of their lives, in which they want to enjoy their recently won freedom. Intended perception: "Colgate lets me polish my appearance so I can better connect with friends and avoid being left out." Campaign description: Hook the "Move-outs" to the brand by offering a free download of a teeth-whitening software tat can be used as a widget on web pages or tool in photo editing programs and cameras. |
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