DEWALT, REDEFINING HOMEMAKER

KIRSTEN SWANK, AD; ELYSE SIMPSON, CW

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  • DeWalt, Redefining Homemaker
  • DeWalt, Redefining Homemaker; Print
  • DeWalt, Redefining Homemaker; Web banner ads
  • DeWalt, Redefining Homemaker; Microsite
  • DeWalt, Redefining Homemaker; Webisodes
  • DeWalt, Redefining Homemaker; Winner's site
  • DeWalt, Redefining Homemaker; iPhone app.
  • DeWalt, Redefining Homemaker; iPhone apps. 2
  • DeWalt, Redefining Homemaker; Giveaway
Students: Kirsten Swank, AD; Elyse Simpson, CW
Location: Minneapolis
Teacher: Patrick Buchanan
Awards: Gold Top Dog
Brand: DeWalt
Notes:

We created an integrated campaign for DeWalt that targets women in hopes that it would empower them to take control of their dreams by using the tools necessary to make the dreams come true.

Headline #1: If you have to ask him more than 3 times then it's time to do it yourself.

Headline #2: Never depend on a man to do a man's job.

Headline #3: Rachel went window shopping today, she decided on the double hung.

Tagline:  Redefining Homemaker