MERCEDES BENZ, NIGHT VIEW ASSIST

CHRISTINA IRVING-BELL, AD; BIPASHA MOOKHERJEE, CW

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  • Mercedes Benz, Night View Assist
Students: Christina Irving-Bell, AD; Bipasha Mookherjee, CW
Location: Miami Beach
Awards: Young Guns International
Brand: Mercedes Benz
Notes:

Night View Assist, Ambient Idea: The Mercedes-Benz Night View Assist is an advanced safety feature that uses infrared technology to increase road visibility at night.

To show how this system helps drivers, we take up a dark stretch of the road and place life size, glow in the dark cut-outs of animals.

As cars drive by, they can literally see how Night Assist makes everything on the road clearly visible, even when its pitch dark.