NIKE, AROUND THE WORLD IN 50 METERS
ANDREAS RASMUSSEN, AD; PRANAY SURI, AD
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| Students: | Andreas Rasmussen, AD; Pranay Suri, AD |
|---|---|
| Location: | Hamburg |
| Awards: | Silver International ANDY, D&AD Annual |
| Brand: | Nike |
| Notes: | Nike, around the world in 50 meters The idea: Install at 50 meter long billboard game where you can run against another person from another city or country You register at www.nikesprinters.com and download the Nike Sprinter application on your mobile phone. Once at the billboard you connect your mobile phone to it via bluetooth. The application tells you your number in queue. The Billboard, which is equipped with a motion sensor camera and a LED display with high speed internet will be placed in different countries which are in a similar time zone. The camera allows you to see your challenger in the screen "live" and run against him/her side by side. |
Nike, Around the world in 50 meters
Nike, Around the world in 50 meters
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