PENGUIN BOOKS, SMARTMARK
CHRISTINA IRVING-BELL, AD; BIPASHA MOOKHERJEE, CW
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| Students: | Christina Irving-Bell, AD; Bipasha Mookherjee, CW |
|---|---|
| Location: | Miami Beach |
| Awards: | Young Guns International |
| Brand: | Penguin Books |
| Notes: | Objective: Reinstate Penguin Books as a brand that truly understands its readers, by launching a tool that makes the book-reading experience easier and more fulfilling. Our Idea: A smart bookmark. The 'Smartmark.' A thin digital bookmark, that gives a little recap of what happened in the last few pages, making it easier to continue reading. Once you get towards the end of the book, based on your reading preferences, it suggests other Penguin titles you could pick up. |
Penguin Books, Smartmark
Penguin Books, Smartmark
Penguin Books, Smartmark
Penguin Books, Smartmark
Penguin Books, Smartmark
Penguin Books, Smartmark
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