SAFEGUARD P&G

SAVINA MOKREVA, AD; MIHNEA GHEORGHIU, CW

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  •  Safeguard P&G
Students: Savina Mokreva, AD; Mihnea Gheorghiu, CW
Location: Hamburg
Awards: Silver International ANDY
Brand: Safeguard P&G
Notes:

Sliver International ANDY award

Safeguard P&G

Target: Mothers

Objective: Make kids wash their hands more

Solution: We put cute USB sticks containing fun material inside the soap (ringtones, iTunes, games, phone applications, cartoons, etc.) The more the kids wash their hands, the faster they get to the toy.