Kompa Cupid

Unilever - Solve megacity problems


Students:

Chantily Tan

Jacqueline Vavroch

Yousuke Ozawa

AWARDS / RECOGNITIONS:

D&AD

Japan is currently suffering from a celibacy syndrome and seems to have lost their affinity to love and romance.  Tokyo's emotional health has been dwindling along with it's population.   Ben & Jerry's, being the ambassadors of peace, love and ice cream will be playing cupid and gamifying the creation of Kompa (group dates instigated by friends who are match makers by nature). A study shows that 35% of Japanese between 18-15 claimed to have never been on a date. A resurgence of group dates as trend in a more wholesome setting will eliminate the stigma of risky dating and thus raising the chances of them finding hope in love again.


×

How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

Each program has different requirements.
Tell us a little about you.