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Pop Culture Engineer

Ali Ali, Cairo Elephant

Creativity

The line defining the creative roles of copywriters vs. art directors is dissolving.  That's the idea of a Pop Culture Engineer.  Ali shows an example of the Bisley campaign, a visual concept, which was created by a copywriter.   He urges everyone, including copywriters,  to take photography while at the MIami Ad School.
1:30 

 

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