The Digital Stew

Juan-Carlos Morales shows several of Sapient's interactive campaigns for Burn, Guinness, and Mentos and stresses that the unique thing about digital is that things change on a dime.  "Every single day there's something new coming out.  If you're not up to date with what's going on you're ideas are going to be old in a few weeks".    He then highlights several new technologies including open social, QR codes, tox box, and kluster.  His final piece of advice is that Art Directors have to be great communicators... it's a requirement for then to be able to communicate their great ideas.
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